PLANNING SHIPBOARD DRILLS

CONTROLLING

What is controlling?

 Controlling is the process o ensuring that actual conform to planned activities. Planning and controlling are closely related. In fact, controlling is more pervasive than planning. Controlling helps managers monitor the effectiveness of their planning, organizing and leading activities.

Creating faster cycle 

Control helps speed up the cycles involved in creating and then delivering new products and services to customers. speed is essential in complying with customers orders. But modern marketing managers must remember that today customers expect not only speed but also customized products and services

Adding value

An organization that strives to survive through competition should be able to " add value" to products or services so that customers prefer them to those offered by  the organization's rivals. Very often this added value takes the form of above -average quality achieved through exacting control procedures.

Control techniques

Manager use a large number of tools and techniques for effective controlling. Therefore, we need to discuss specific techniques for managing the control process. First, we will discuss budgetary control. And then we shall deal with other control techniques and methods.

Control as a feed-back system

Most manager exercise control through information feedback, which shows deviations from standards and initiates changes. In other words, feedback information helps compare performance with a standards and to initiate corrective action.

Source : Google 

Link : https://iedunote.com/controlling